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- “We can begin automotive production with VW”
“We can begin automotive production with VW”
Ferit Şahenk is one for the new generation of businessmen who has been shaped by global principles. The backbone of the ideas that he defends is change. Change is the most important subject, an ess...
Ferit Şahenk is one for the new generation of businessmen who has been shaped by global principles. The backbone of the ideas that he defends is change. Change is the most important subject, an essential component of modern business life.
One of the groups in Turkey which has applied change in the best way is the Doğuş Group which is headed by Ferit Şahenk. Despite the crises that have occurred, they have, to a significant extent, been successful. Most recently they have restructured their interests in the automotive sector and reached the point where they are ready to go public.
Garanti Bankas’s partnership negotiations are continuing… So in which direction does a group which is continually changing go? What are its new strategies for its existing businesses? Ferit Şahenk answered these questions of ours and gave some important messages about the future.
l Will the Doğuş Group now focus on its core business and make progress there?
We are now active in sectors which are part of Turkey’s strategy. In these sectors we shall work together with global companies which will see Turkey as part of their growth and development, companies which compete on the global stage. With some of them we shall establish joint ventures, with others we shall form business partnerships.
When we look at the most important of the brands in our business partnerships the one that comes to the fore is automotives. We work together with the Volkswagen Group in all of its brands. Moreover, we have a joint venture consumer finance company. There we have a financial partnership.
In addition, forming a business partnership between our media group and global brands such as the NBC Group, such as with CNBC, is one part of the picture. The other part is partnerships we are thinking of forming in finance and retailing in particular. In any case, in the banking sector we have ongoing negotiations in this direction.
What growth strategy will you pursue in the future? To which sectors will you give priority? Today we are a brand in the financial sector which has grown from 9 percent to 14 percent in the last three years. While in the last two years our turnover in the foodstuffs retailing sector has grown by an average of 40 percent.
Last of all, this year in the automotive sector we are expecting growth of around 500 percent, which shows that we are in the right sectors. The same can be said for the media sector. Advertising revenue has increased. As a result of the different image that Turkey is presenting on the international platform, as a result of the environment of confidence in Turkey, we are expecting a very large increase in tourism figures
compared with last year. Even at the moment real growth is estimated to be 25-30 percent up on last year, which is a considerable increase.
The group will grow a little faster in construction projects abroad. An important region is being restructured and there is the reality of Iraq. We see that, whatever happens, the finance, retailing and automotives sectors will grow in Turkey. But our target is, for example, to attain in
automotives the Volkswagen average in Western Europe. l What form will the partnership with
Volkswagen take? For example, what kind of investments are on the agenda?
At the moment, all of the automotive companies in the world are stressing on added value services in their growth strategies. These include consumer finance companies, insurance, second hand automobiles, etc. This is where the growth will occur.
One of the groups in Turkey which has applied change in the best way is the Doğuş Group which is headed by Ferit Şahenk. Despite the crises that have occurred, they have, to a significant extent, been successful. Most recently they have restructured their interests in the automotive sector and reached the point where they are ready to go public.
Garanti Bankas’s partnership negotiations are continuing… So in which direction does a group which is continually changing go? What are its new strategies for its existing businesses? Ferit Şahenk answered these questions of ours and gave some important messages about the future.
l Will the Doğuş Group now focus on its core business and make progress there?
We are now active in sectors which are part of Turkey’s strategy. In these sectors we shall work together with global companies which will see Turkey as part of their growth and development, companies which compete on the global stage. With some of them we shall establish joint ventures, with others we shall form business partnerships.
When we look at the most important of the brands in our business partnerships the one that comes to the fore is automotives. We work together with the Volkswagen Group in all of its brands. Moreover, we have a joint venture consumer finance company. There we have a financial partnership.
In addition, forming a business partnership between our media group and global brands such as the NBC Group, such as with CNBC, is one part of the picture. The other part is partnerships we are thinking of forming in finance and retailing in particular. In any case, in the banking sector we have ongoing negotiations in this direction.
What growth strategy will you pursue in the future? To which sectors will you give priority? Today we are a brand in the financial sector which has grown from 9 percent to 14 percent in the last three years. While in the last two years our turnover in the foodstuffs retailing sector has grown by an average of 40 percent.
Last of all, this year in the automotive sector we are expecting growth of around 500 percent, which shows that we are in the right sectors. The same can be said for the media sector. Advertising revenue has increased. As a result of the different image that Turkey is presenting on the international platform, as a result of the environment of confidence in Turkey, we are expecting a very large increase in tourism figures
compared with last year. Even at the moment real growth is estimated to be 25-30 percent up on last year, which is a considerable increase.
The group will grow a little faster in construction projects abroad. An important region is being restructured and there is the reality of Iraq. We see that, whatever happens, the finance, retailing and automotives sectors will grow in Turkey. But our target is, for example, to attain in
automotives the Volkswagen average in Western Europe. l What form will the partnership with
Volkswagen take? For example, what kind of investments are on the agenda?
At the moment, all of the automotive companies in the world are stressing on added value services in their growth strategies. These include consumer finance companies, insurance, second hand automobiles, etc. This is where the growth will occur.
